This isn’t just our opinion: there are scientific reasons why some fonts look beautiful and others leave us cringing. In fact, there are a ton of bad typefaces out there that are boring, illegible and just plain ugly. There are thousands of good typefaces available to download online and a world of talented designers creating custom fonts as unique as the brands that use them. Luckily these days, you’re no longer limited to the fonts preloaded in Microsoft Word. With the best fonts, your design can be a work of art.
The best fonts leave you feeling like you’ve made an instant friend while the worst fonts are like a stranger who won’t leave you alone.
Fonts are one of the most important design choices to make when developing your brand identity.